If you’re holding a new baby and wondering why the crying feels so intense, you’re not alone. Many parents are surprised to learn about the Period of PURPLE Crying: a completely normal developmental stage in the first months of life.
PURPLE is an acronym that helps explain what’s going on:
Peak of crying: Your baby may cry more each week, peaking around 2 months, then easing off around 3–5 months.
Unexpected: The crying can start and stop without a clear reason.
Resists soothing: No matter what you try, your baby might keep crying.
Pain-like face: Their crying face may look like they’re in pain, even when they’re not.
Long lasting: Crying spells can last 5 hours or more in a day.
Evening: Crying tends to be worse in the late afternoon and evening.
Why it matters:
The Period of PURPLE Crying is a normal stage of brain development. It doesn’t mean you’re doing anything wrong, and it doesn’t mean your baby is sick. Knowing this can help reduce stress, frustration, and guilt for parents.
Tips for getting through it:
Try soothing techniques: rocking, swaddling, white noise, or a warm bath.
Switch caregivers: If possible, take turns so one person doesn’t get overwhelmed.
Take breaks: If the crying feels too heavy, put your baby safely in their crib and step away for a few minutes.
Remind yourself: This phase is temporary. It usually resolves by 3–5 months.
Most importantly: Crying is not a reflection of your parenting. Your baby is growing, their brain is wiring, and you’re learning together.
For mor information or to download the app, visit https://dontshake.org/purple-crying
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